Augmented reality (AR) is revolutionizing product demonstrations and unlocking new potentials for customer engagement. Forward-thinking brands are leveraging AR to deliver immersive product experiences that educate and excite shoppers.
The most basic application of AR in retail is enabling customers to visualize products in their own physical environments before purchase. For example, home goods brands allow you to see virtual furniture in your living room. Makeup companies let you test virtual makeup on your own face using smartphone AR apps. Clothing retailers enable digital dress-up.
However, progressive brands are pushing the envelope further. AR allows customers to interact with detailed 3D product models from any angle. Auto companies produce virtual test drives so customers can get behind the wheel of new car models. Electronics brands showcase the inner workings of devices through exploded product views in AR.
AR also excels at storytelling and gamification. Imagine assembling a piece of virtual IKEA furniture with step-by-step AR animation instructions. Or playing an AR game that follows the production journey of a food product from farm to table. Brands are turning product experiences into entertainment.
For high-consideration purchases, AR empowers informed decision making. Customers can isolate and compare specific product features side-by-side. Packaging can come alive to showcase sustainability credentials or supply chain transparency. The possibilities to educate and connect with shoppers are endless.
From better sales conversions to lower product returns, the data shows AR product demos deliver ROI. As AR devices, apps and content creation tools improve, adoption will only accelerate. The most innovative brands recognize AR’s power to deepen customer engagement. An augmented future awaits.
Tomuz Academy
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