Creating Video Tutorials for Software Updates

When engineering teams release software enhancements, new features often go underutilized simply because users don’t realize capabilities exist. Short, engaging video tutorials bridge this awareness gap and accelerate user adoption with every update

Selecting Content

Avoid inundating learners upfront. Instead:

• Categorize features by personas such as power users vs casual users to target key roles efficiently

• Identify 3-5 major changes that will deliver the most value if embraced quickly

• Outline realistic usage scenarios where new capabilities offer clear advantages

• Define terms for advanced controls added that may seem unclear

Storyboarding Approach

Map out a tight storyline for each video using best practices:

• Kick off with the reason updates matter to users and how they’ll benefit

• Provide brief conceptual overviews before diving into clicks and functionality

• Use strong visuals of interface elements instead of just screen recordings with voices droning about features

• Limit initial tutorials to 1-3 minutes max

• Close by recap-ing the value prop and providing links to related support articles

Production Techniques

Well-produced videos feel polished and easy to absorb.

• Use professional voiceover talent if possible for clear audio

• Incorporate customized graphics, animation, and character illustrations to maintain interest

• Utilize cutting between screen recordings and talking heads of actual engineers describing rationale behind changes

• Insert b-roll footage of users benefiting from new features in real workplace settings

• Display textual cues onscreen highlighting milestones throughout demos

Getting users up to speed quickly on software updates through strategic video tutorials boosts adoption and unlocks ROI faster from engineering efforts.

Tomuz Academy